Amazon Alexa's 'Colossal Failure' Is Just a Symptom of a Larger Hemorrhage in the Tech Industry

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As the ground beneath the tech industry continues to shift, voice assistants may be a casualty most are willing to part with.

described the internal tension that has plagued Amazon’s Worldwide Digital unit, which includes the brains behind some of Amazon’s biggest products, like Alexa and the Echo smart speakers. Anonymous employees expressed a growing disillusionment from executives, including Jeff Bezos himself, asAlexa and Echo absolutely boomed after its launch in November 2014 as the novelty of the tech enticed consumers, but over the following yearsand underutilization of Alexa fueled its downfall.

But Alexa is not alone, as voice assistants as a whole are facing a tough time. As tech companies continue to grapple with economic uncertainty and subsequent layoffs,

 

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While I've never purchased an Amazon speaker, I've purchased several Amazon Fire tablets for almost every room in my house. Alexa has changed how we live and work. From alarms and reminders to music, controlling lights and thermostat, to asking it just about anything. Gamechanger

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Not sure how this is considered a failure. I use mine all the time. The Apple HomePod is what I would considers a failure.

Hard for me to call a device I use everyday a failure.

We love our Alexa smart tech. being able to turn on lights behind desks in music studio, or tell alexa to change temperature in middle of typing this post, or show front door ring camera while upstairs ... priceless.

Having to talk to devices is incredibly annoying and the novelty has completely worn off. Even Siri is pretty much pointless even though it’s baked into nearly every Apple Device. I specifically bought a non-voice Sonos speaker because Alexa was so annoying.

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