Top K-pop company SM Entertainment setting up Southeast Asia HQ in Singapore

SM Entertainment, which groomed K-pop group Girls Generation , is setting up its Southeast Asian headquarters in Singapore.

CNBC reported on Wednesday that the company confirmed in an email that it is recruiting staff for its Singapore headquarters. It also plans to launch a retail business in Singapore, including cafes, merchandise stores and pop-up exhibitions. The system sees potential singers and dancers going through four stages to becoming a K-pop star: casting, training, marketing/management and producing.

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