Abram Liverio and Todd St. Louis got frustrated when trying to schedule the delivery ofWith no corporate jobs to support them, they were determined to make it work. “This was around the timecame out,” recalls Liverio. “One of the things Tim Ferriss pointed out was if you are going to start your own business. start in an industry you know. This makes perfect sense with what we are doing. It pushed me over the edge, to take that step.
Their network of professional connections helped them get off to a promising start. Their first client was a small surgery center in Tampa. By year two they had reached about $12,000 in annual revenue. “At the end of the second year, I had negative $11 in my bank account,” jokes Liverio, who sold his watch collection and refinanced his car to get them over the hump.
Six months later, OR TRAX landed a big client, which led to more accounts. “We’re so niche that we do zero marketing,” says Liverio. “We don’t advertise. Everything is organic. Hospitals want to know what other hospitals are doing.”