There’s at least one group of shoppers excitedly hitting malls this holiday season — and they don’t seem to be too bothered about pesky inflation eating into their discretionary dollars. They’re Gen Z. And the way they shop matters. This cohort of consumers born between 1997 and 2012 is among the fastest-growing groups in the country, along with Millennials.
It was about hanging out and having fun together as a group,” said Classi-Zummo. Brands matter. Price, not so much When it comes to clothing, a particular weakness of younger consumers, Gen Zers are showing a tendency to be more price agnostic — but are very discriminating about brands they buy.
I wonder who's money they are consuming with?
True, but I think stores (in-person or online) try to average a person walking in or out about $200, even if its just one item. inflation
That’s a really stupid way to say 10-25 year olds.
Consumers? They don’t want to work, so not sure about being part of a prosperous economical future, however…
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