Plant-based organic chocolate maker Loving Earth has tapped into the loyalty of customers, hundreds of whom have helped it raise fresh funds to give the start-up a fighting chance at recovering from the pandemic.
Plant-based raw chocolate Loving Earth is turning to crowdfunding to recapture market share and fuel future growth. For a time, demand far exceeded supply – the husband-and-wife duo were moving factories every year just to keep up with growth. In 2016, as supermarket giants grew their own health food aisles, independent stores focused on organic and health food products began closing and consolidating, taking away a key revenue stream for Loving Earth.
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