Farewell Tab, hello new low KJ sips from The Coca-Cola Company

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SPONSORED | With seven refreshing, low kilojoule bubbly beverages to pick from, CocaColaZA continues to offer you loads of choice.

With seven refreshing, low kilojoule bubbly beverages to pick from, Coca-Cola SA continues to offer you loads of choiceCoca-Cola No Sugar No Caffeine is largely regarded as Tab's brand’s successor.With seven low calorie/low kilojoule carbonated cold drinks in its stable, The Coca-Cola Company continues to offer consumers choice despite recent changes to its product portfolio.

According to Bucker: “This refresh was not about paring down TCCC’s portfolio but taking a consumer-centric approach by continuing to follow the consumer, which led to a refocus in investments. As part of the refresh, TCCC announced it would discontinue Tab worldwide, including in SA. However, the company that pioneered the diet beverage option in the early 1990s continues to trailblaze in the category, providing consumers with seven low calorie or low kilojoule options that are unmatched.

 

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