After all, people buy products because they need them, but they choose your brand because ofInsider spoke with three founders who've booked more than $1 million in annual revenue, which Insider verified through documentation, and have become the face of their brand in order to grow. Here's how the approach helps small-business owners build trust, personalize their content, and find loyal customers — all necessary steps to succeed in the years to come.
The crowded online space can make standing out difficult. That's why Collum focuses on talk-through videos that provide helpful tips, resources, and behind-the-scenes content for her followers. "There's so many social-media pages," Collum said."The only way to make people come and check yours is if you're providing tips, resources, information, and showing the organic side of it."
Collum's content explaining post-purchase resources or state testing news shows followers how she and her products can help customers. Meanwhile, her behind-the-scenes posts create transparency for the business-client relationship, she said. Especially in the current economy,"people want to trust and believe in the brands even more," McCall said. Similarly, Jackson Cunningham, the founder of a cat-product brand called Tuft and Paw, recently began starring in more of his brand's videos after realizing how many sales were coming from social media. Instagram ads used to be his biggest driver of sales, but now the fastest-growing sources are YouTube and TikTok, he said.