Move over kiddo. Teens and grownups want their own teddy bears | CNN Business

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We know young kids love teddy bears and stuffed animals. But Build-A-Bear Workshop says older consumers can’t resist them, either. The St. Louis-based company is seeing a strong post-pandemic resurgence in demand, and attributes that to shoppers 13 and up

We know young kids love teddy bears and cute cuddly stuffed animals. But Build-A-Bear Workshop says older consumers can’t resist them, either. The St. Louis-based company is seeing a strong post-pandemic resurgence in demand for its create-your-own soft plush toys, and Build-A-Bear Workshop\n \n attributes that to shoppers 13 and older. “40% of our shoppers now are teenagers and adults,” said Sharon Price John, CEO.

The retailer has been pulling them into the brand experience through licensed offerings featuring popular movie and video game characters. “In terms of older customers, there is a definite strong demand for collectors with key licensed items such as ‘Pokémon’, ‘Star Wars,’ older movie characters from ‘The Nightmare before Christmas’ and video game driven items such as Mario and Luigi,” said Eric Beder, CEO and senior research analyst with Small Cap Consumer Research.

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Young people are experiencing a lot of uncertainty right now. Plushies can be helpful.

We are just healing our inner child- mind your business 🙄✋🏼

Kick rocks.

19 years old MohammadBroghani has hurt NO ONE. He's an innocent Iranian got a death penalty for now with no reason but the regime's cruelty. BE HIS VOICE and don't let MohsenShekari tragedy happen again. StopExecutionInIran

MohammadBroghani is only 19, barely an adult and yet he is going to be executed by the Islamic Regime any hour now repeating MohsenShekari. BE HIS VOICE RIGHT NOW. StopExecutionInIran UNHumanRights UN hrw

🆘 MohammadBroghani ist erst 19 Jahre alt und das Regime will ihn hinrichten! Bitte rette ihn, bevor es zu spät ist! Stoppt die Hinrichtungen im Iran UN_HRC JavaidRehman hrw IHRights UNHumanRights

19 years old MohammadBroghani has hurt NO ONE. He's an innocent Iranian got a death penalty for now with no reason but the regime's cruelty. BE HIS VOICE and don't let MohsenShekari tragedy happen again. StopExecutionInIran

Any adult there without a child is a pedophile.. like an adult going to chucky cheese..sure, they are just there for the pizza

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