Where do airlines stand in 2023? Industry observers on airfare trends and profit margins

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Canadians may see a noticeable drop in airfare early in the new year, something industry watchers say could put airlines on shaky ground financially moving forward.

Now, as typically occurs in the fall, demand has fallen and fares have dropped in order to stimulate demand again.

Tae Hoon Oum, a professor at the Sauder School of Business at the University of British Columbia, told CTVNews.ca in an email that airlines have lost a lot of money during the pandemic and are sitting on large amounts of debt. Staff loss and inadequate training also mean airlines, on the supply side, aren't able to offer more flights and naturally can charge higher prices for flights, most of which are full, Oum added.A search Monday on Flair Airlines' website shows that the price of a one-way ticket between Toronto and Calgary on Dec. 22 costs $360 compared to between $59 and $79 from mid- to late-January.

 

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