The future of cinema will be 'more than just popcorn and Pepsi', industry leader says

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As independent cinema owners look to upcoming blockbuster releases to improve their trade, an industry leader is predicting change on the horizon for the movie theatre business model.

abc.net.au/news/independent-cinemas-struggle-covid-blockbusters-provide-hope/101837244Independent cinemas are still recovering from the turbulent three years of the COVID pandemic, but a year of blockbuster movie releases has sparked hope for struggling business owners.

Many movies weren't made during COVID, meaning new blockbuster releases are only just getting back to normal release paceMichelle Coles, the owner of Augusta Cinema in Port Augusta and other cinemas in Moonta and Kadina, said during the pandemic no movies were made. "We have had a very difficult time over the last two or three years with getting film product," she said."Fortunately, we've worked very hard and financially were quite stable, so we were able to manage it [the business] ourselves and just keep our heads above water."

Foot traffic remains down about 40 per cent at Ms Coles's cinemas but new film releases set for this year have her feeling optimistic."I'm not sure if it's people are not coming back to the cinema because they've got used to watching TV at home [and] they've got used to streaming," she said."This year there's lots of good film product coming out … so we're hoping that picks us up.

 

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Popcorn & Coke, correction 😋

pay for being psyop'ed by hollywood garbage? no thanks...

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