SiriusXM Hires Ex-Wall Street Journal CMO Suzi Watford for New Business Development Role

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SiriusXM has recruited Suzi Watford, most recently chief marketing and membership officer at Dow Jones, for a newly created role leading the satellite radio and audio-streaming company’s grow…

, most recently chief marketing and membership officer at Dow Jones, for a newly created role leading the satellite radio and audio-streaming company’s growth strategy.

Watford worked for more than two decades at News Corp, including eight years at Dow Jones and the Wall Street Journal. She most recently led the overall consumer business for Dow Jones, including all aspects of marketing and subscription acquisition for the Wall Street Journal, Barron’s and MarketWatch. She previously also served as EVP and CMO at the Wall Street Journal, overseeing global sales and marketing for the publication.

 

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