The Sound is on! The new $17 million Del Mar concert venue seeks to expand San Diego concert market

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The 1,900-capacity venue will open with Ziggy Marley shows Feb. 3 and 4, followed by Jason Mraz, The Flaming Lips, Big Gigantic and more

The 1,900-capacity venue will be run by Belly Up Entertainment, the booking and marketing division of the Belly Up concert venueThe 9,500-square-foot new venue has a capacity of 1,900, an all-ages admission policy, a state-of-the-art VUE Audiotechnik sound system, multiple bars and bathrooms, a large lobby and more.

“The sound at The Sound is amazing! It will be a great place for bigger acts to play in San Diego in a venue that has a 1,900 capacity but still feels intimate,” said Paez, whose band performs its first public show of the year tomorrow at the Music Box in Little Italy. The Music Box is also booked by Belly Up Entertainment. Mays agreed with Paez about the sound at The Sound.

The venue’s capacity for completely seated shows is 800. Its freeway-close location, just off Interstate 5, is an added bonus. So is the fact that there are no nearby residents, which suggests that even very high-decibel concerts shouldn’t result in any noise complaints. And the six sets of bathrooms downstairs and four upstairs should make for quick in and outs.

“The goal at The Sound is to book as many shows as we can, all the time,” said Goldsmith. He stressed, however, that this is not his immediate goal. That decision was loudly protested by the producers of KAABOO Del Mar, the annual three-day music festival that debuted at the Del Mar Fairgrounds in 2015. KAABOO’s producers objected so vociferously — including intimations they would move the festival elsewhere — that the agricultural association rescinded its contract with the Belly Up and announced it would book the venue itself.

 

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georgevarga All the other venues mentioned don't require paid parking. I wonder how much The Sound will charge/gouge.

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