PRISM+ Malaysia To Expand Into Smart Home Market This Year

, the Singaporean company is also looking to grow its retail presence in our market.

For starters, PRISM+ is currently preparing to open its second physical store in Malaysia. Located at the newly launched East Wing of the IOI City Mall in Putrajaya, it will be the company’s biggest retail store to date and is intended to serve Klang Valley’s suburban population. This is because PRISM+ believe that IOI City Mall’s location and status as the country’s largest shopping mall would likely attract families from surrounding areas. In comparison, PRISM+’s first Malaysian store at Sunway Pyramid is generally aimed at the younger crowd as the mall is flanked by educational institutions.A special section for Logitech G products at the store. [Image: PRISM+]

The new IOI City Mall store will also feature Logitech G gaming products that the company believe can complement its range of gaming monitors.

As for the PRISM+ upcoming smart home offerings, the company is planning to introduce them to Malaysian consumers later this year. In Singapore, the brand has already dabbled into the segment by releasing

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