As a long-time car executive for high-end brands such as Bentley, Mark Del Rosso knows what luxury car connoisseurs would want from a cannabis company — and they don’t seem to be getting it now.
“There are a lot of people that are not being spoken to…regardless of income,” Rosso said. “It’s all about the notion that cannabis people are into that level of status and sophistication and culture that they want the very best.” The company said that it was delivering its own flavor and cannabis experience with only ice, water, heat and pressure, without use of harmful chemicals such as butane.
LBRTE’s brand logo features a bear and the phrase, “Back in 15 Minutes” which is the time it typically takes to smoke cannabis to generate a high. “We are a highly competent, highly professional group of people that are taking an industry that might not be at our level and can really benefit from our professional approach,” Del Rosso said. “We see that as a clear differentiator as we move forward whether it’s tomorrow or in five years.”
LBRTE has raised $1 million in seed funding from family and friends, with plans to start selling products by the end of May. The company said it plans to increase its staffing to 10 people by the end of the year from five now.
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