Apple has always cited security as the reason why it doesn't allow sideloading on the iPhone. Sideloading is when an app is downloaded and installed from a third-party app storefront. Sincehas no control over the apps in a third-party app store, it worries that iPhone users will end up installing malware. Android users are allowed to sideload apps although we do suggest that you limit the apps you sideload to those from developers you're familiar with.
The NTIA would like to see Apple allow sideloading of apps and give developers the choice of using a different in-app payment platformsaid,"Mobile apps have become an essential tool for participation in much of daily life.
Agency wants operators to allow users to install third-party web browsers through third-party app stores