On the Ukrainian war anniversary, how a Kyiv business owner survives

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How a 34-year-old Ukrainian founder created scrappy business opportunities amid the chaos of war

"I was not afraid since the first moment the war began, because we know what we stand for, what we fight for," Kachorovska said.

"There is definitely one thing that did not change," Kachorovska said."It's the passion for shoes, the obsession with shoes, and the excitement for what fashion can bring to a woman."Kachorovska employees worked from the factory to produce boots and shoes amid the war.When the war began,"you thought that you lost everything in a second," Kachorovska said.

, there was an increase in demand for army boots. Kachorovska teamed up with other factory owners, each contributing a different component of the boots — such as leather, soles, or labor — to produce and donate a hundred pairs, she said. "They were so grateful because, in these circumstances when you think that everything is lost, just to know that you have a job and will be paid encouraged people," she said. Kachorovska is the founder, CEO, and designer, giving her a multitude of responsibilities for the brand.In mid-March, after the army-boot initiative, Kachorovska aimed to generate international buzz to scale her business.

 

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Ukrainians have had to scrap, fight, collaborate and reinvent themselves since 600 BC. It’s time to help the worlds most courageous people and fledgling democracy! Go Ukraine!

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