Impact funds struggle to measure effectiveness of the $322bn market

Funds dedicated to everything from improving working conditions to tackling carbon emissions now have over $322 billion in assets under management,But despite their explosion in popularity over the past decade, many of them are tussling with the same issue: How do we measure how impactful our investments have been?

But there is no overall definition accepted globally of what impact is, according to Matteo Cera, cofounder at Hogaru, a Colombia-focused cleaning startup. Hogaru helped formalize illegal cleaning work and gave its workers job security. Matteo Cera, cofounder at Hogaru, Maria Oliva Farriol of Oryx Impact, and moderator Marta del Castillo, CEO of Social Next.Social impact measurement is all about the baseline, said Maria Oliva Farriol, impact and ESG manager at Oryx Impact. Oryx Impact is a Barcelona-based fund of funds focused on economic development, climate change, and equality in Africa.But this can be inherently challenging to standardize given that every business or fund is different.

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