that advertisers slashed their spending on Twitter after Elon Musk’s chaotic $44 billion acquisition of the social media platform in late October.
Elon Musk Twitter account displayed on a phone screen and Twitter logo displayed on a laptop screen are seen in this multiple exposure illustration photo taken in Poland on Dec. 26, 2022., Musk lamented the company’s "massive drop in revenue," which he attributed to "activist groups pressuring advertisers."
Big-name companies like General Mills, United Airlines and Oreo Mondelez were among firms that pulled spending amid concerns about content moderation. Musk said in December that the company was on track to be "roughly cash flow break-even" in 2023. Twitter made its first interest payment in January on a loan that banks provided to help finance Musk’s purchase.
I’m sure that the shedding of bots will hurt revenue. However, if while companies are pulling their ads, name them so we can take our business elsewhere.
I believe it is because advertisers now realize the former bosses of Twitter cheated and grossly inflated the number of people on Twitter. BOTs counted as people. Now the number of REAL HUMANS using it make it somewhat less cost effective for advertisers.
isn't fox' news' being sued for lying ok then
I tried to figure out how to buy ad space on Twitter and how it would help my business and could never figure it out! I can see how it all works on FB!! I’m not a big fan of social media and I don’t depend on it for promoting my business.
TRANSITORY.
Um no I don’t buy it.
Twitter should drop the ad revenue and run on its merit of information without sales compromising facts.
That the Democrat leftist dropping out.
The real question is, did the revenue from Twitter Blue offset the lagging ad revenue?
Twitter didn’t report anything. It’s a private company. The information is coming from an employee who needs to get fired.