Shoprite is expanding in specialist clothing, baby, outdoor and pet stores in South Africa after closing its main grocery business in several other countries across the continent. The move allows Africa’s largest supermarket group to broaden its offering and add to floor space in its home country, which accounts for more than 80% of sales through almost 2 000 stores.
Pepkor, Africa’s largest clothing retailer, is expanding rapidly in the sale of affordable mobile phones, for example. Clothing vs food Of the 217 outlets Shoprite plans to open in South Africa in the six months through June, about 20 will be dedicated to these type of stores, Engelbrecht said. Each new segment will also be available online.
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