Collective marketplace 'In The Black' aims to empower Black business owners in SF

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San Francisco Housing Development Corporation's 12-week program, 'In The Black,' supports start-up businesses and Black entrepreneurs.

Kumasi Aaron and Jason Beal"In The Black" in San Francisco is empowering local Black-owned businesses by giving them the tools they need to succeed.Like every neighborhood in San Francisco, The Fillmore has changed over the years. Known as Harlem of the West with its vibrant black community, urban renewal in the 1950's and 60's decimated it. Inside this building is an effort to bring it back.

"Dreamer Boyz consists of hustle, drive, ambition, and consciousness," says CEO of Dreamer Boyz Joseph Broussard. "We ran across this, which was the old check cashing place that kind of preyed upon the African American community with those really aggressive loans. So, we thought of what a perfect fit to turn this into a shared retail space that will actually help the African American community thrive with their businesses," says Pia Harris, Program Director of Economic Development Team San Francisco Housing and Development Corporation.

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