-owned media-investment agency, wants advertisers to do more when it comes to supporting diverse media.into multicultural media venues, the media buyer hopes clients will now invest the upper end of that range.
GroupM first unveiled the effort in 2021, when it spurred a group of 20 advertisers, including General Mills, L’Oreal and Nestle, AARP, Mars, Pernod Ricard, Danone, DoorDash, Target and Tyson Foods, to take part in the concept. Much of the debate around broadened in the wake of the killing of George Floyd while in the custody of Minneapolis police in 2020, a seminal event that has spurred new conversations about how people in America treat one another.
One entrepreneurial media owner applauded the effort to raise investment, but called on GroupM to be more transparent with how the money is being spent. Roland Martin, who operates Black Star Network and broadcasts “Roland Martin Unfiltered” each weekday, wishes GroupM and other media agencies that purport to support diverse media would offer more information about how their clients’ money is being spent.