The PFA official also said that the local industry is planning to expand further overseas, aiming to grow the number of Philippine brands that have foreign presence by more than twofold.
“We have now about 20 brands internationally. We’d like to be able to sell 30 more brands to fulfill our vision of having 50 Philippine brands all over the world,” said Lim. The PFA official said further that most owners of franchise brands want to expand to the United States or Canada, but noted that he thinks the more suitable locations to expand are in countries within the Asian region.“In Asia, except for Japan and Korea, I think the Filipino brands are the most acceptable,” he said, noting that the language barrier in these countries is a major consideration expanding there.
Meanwhile, PFA chair Sherill Quintana mentioned at least two franchise subsectors which they anticipate will drive the growth this year. “The food sector has always been nailing it. But we want to help out also, especially the retail sector,” she said, citing the high growth potential of this franchise segment.Subscribe to our daily newsletter