Farmworkers use Florida march to pressure other companies

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Farmworkers were leading a five-day, 45-mile trek on foot this week from one of the poorest communities in Florida to a mansion-lined, oceanfront town that is one of the richest in an effort to pressure retailers to leverage their purchasing power for better worker pay and working conditions.

In this photo taken with a drone, farmworkers and allies march through agricultural land on the first day of a five-day trek aimed at highlighting the Fair Food Program, which has enlisted food retailers to use their clout with growers to ensure better working conditions and wages for farmworkers, Tuesday, March 14, 2023, in Pahokee, Fla.

The march began Tuesday from the farming community of Pahokee, one of the poorest in Florida, where the median household income is around US$30,000. The march's launching point was a camp where farmworkers were coerced into working for barely any pay by a labor contractor who was convicted and sentenced last year to almost 10 years in prison.

Growers have benefitted since it reduces turnover and improves productivity, according to the coalition.

 

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