Watch any Formula One race weekend and you’re bound to see at least one electric scooter zipping about the pits. Whether it's a time-strapped driver en route to a press conference or a mechanic scrambling to the engineering truck, e-scooters are the ultimate tool of convenience in the F1 paddock.
“I think we’re polluting too much,” explained Adam Norris. “I do believe we should do what we can for the environment. Fundamentally, cities are getting clogged up with congestion. How do we change that?”Pure Advance Electric Scooter - Front, RightPure Advance Electric Scooter - HomePure Advance Electric Scooter - Footpad IndicatorIt all started with the Pure Air in 2019, the British brand's answer to high-volume, low-price, Chinese-made e-scooters.
Pure complements those innovative features with a simple yet sophisticated design that goes easy on the eyes. The aluminum alloy frame construction remains both lightweight and sturdy, housing the 37V, 9.6Ah Lithium-ion battery with an IP65 waterproof rating. Regardless of trim, the Advance line adapts to life in the urban jungle with a 60-lux headlamp, taillight , and indicators integrated into the bar ends and foot pads. Tech accommodations don’t stop there either, with three drive modes, Bluetooth connectivity, and Pure Electric’s app enriching the ride. While the premium product naturally appeals to working professionals, Pure keeps an eye to affordability.