financial results that had been restated according to the new format to give analysts and investors a basis for comparison going forward. Those revised results show that while Ford Model e, the company's EV unit, lost $2.1 billion last year, Ford Blue and Ford Pro generated $6.8 billion and $3.2 billion of adjusted operating income, respectively.
Ford reiterated Thursday that it expects to be building EVs at a rate of 2 million per year by the end of 2026. It hopes to achieve a 10% profit margin on an EBIT basis by that time, with an 8% adjusted EBIT margin for Ford Model e.
That explains why its up on the day........
Ford offers 1- inferior EV’s 2- not very stylish 3- despite appearance & options the price tag doesn’t help I don’t see much to rival Kia Honda Toyota / let alone Tesla
Not advertising enough and boosting the image of EV cars. elonmusk knows, he's a phenomenon. They need a more general overall phenomenon for EVs. WaveOfTheFuture
Thanks for saving the plant
The cost of me too corporate wokism
Do you really “offset” new losses with existing levels of ongoing profits? Or is the result of the combination simply less profit?
Oh boy, you better bail them out
LeightonLiles They've turned their best selling SUV into the next Crown Vic, trading a high margin popular vehicle for a low margin fleet car. Losing billions on mediocre EVs. Quality has collapsed to near Jeep levels. Not their best era.