The $500 billion beauty industry's 'green' ambitions are a patchwork at best. And they're falling short

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The escalating climate crisis is shifting many people's purchasing patterns -- and this extends to the $500 billion dollar global beauty industry

"The term 'clean beauty' has become quite dangerous. It's used to sell more products," according to British Beauty Council CEO Millie Kendall, who added that such buzzwords are losing traction in the UK as British customers wise up to their shortcomings."Customers need better marketing information and certification information.

"We used to be more natural and organic," added Sasha Plavsvic, founder of makeup brand ILIA Beauty."What was challenging is raw materials were difficult to source or would come in inconsistently or products wouldn't perform." And only 9% of the global plastic waste is recycled, according to a report from the Organisation for Economic Co-operation and Development. The United StatesSingle-use plastic is wreaking havoc on the planet. Here's what you can do to minimize your impact

 

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Here's a thought: the climate crisis is pushing the beauty industry to go green, so maybe CNN can take a hint and find a way to compost their steaming pile of 'news.' 🌱💩 EcoFriendlyNonsense'

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