Last month, Twitter CEO Elon Musk told employees that they’d be eligible to receive stocks in X Corporation—the new name for the holding company that he initially set up to purchase Twitter—telling them that soon Twitter could be worth $250 billion. More recently, an April court filing shows that Twitter, Inc. has officially merged with X Corp, achieving Musk’s goal of wiping out Twitter Inc. as a company. The court filing confirmed that Twitter, Inc. “no longer exists.
As usual, it’s hard to predict what Musk intends to do next with Twitter. This news follows one of the most unserious months in Musk’s tenure as CEO, where he replaced the Twitter bird logo with Dogecoin’s shiba inu logo and got in trouble with the landlord at Twitter’s headquarters when he erased the “w” on Twitter’s signage so that the building was marked “Titter.
— Dave Troy April 11, 2023 Troy’s thread also noted that Twitter co-founder Jack Dorsey had praised Musk as the only appropriate buyer for Twitter. Dorsey tweeted in April 2022 that Musk was the “singular solution” Dorsey trusted to solve “the problem” of Twitter being a company, rather than a public good, saying “I don’t believe anyone should own or run Twitter.”
X Corp fits into Musk’s “everything app” plans The similarities between Twitter and Substack Notes are obvious to more than just Musk—The Verge reported the Substack news by joking that “Substack is getting tweets.” And Musk’s personal affront to Substack seemed to be confirmed when journalist Matt Taibbi tweeted to complain that he could no longer link to his Substack on Twitter.
arstechnica It's always interesting to see what Elon Musk has up his sleeve. Looking forward to seeing how this plays out!
arstechnica “X Corp” is a very creative name. Not!
arstechnica How'd that 'Meta' rebrand work for Facebook?
arstechnica Could this be a Texas two step, or three step?
arstechnica There is no master plan. Just a fantasy of what could be.
arstechnica Ffs it’s trolling haha
arstechnica Death name
arstechnica “I wonder if eliminating the Twitter name could be part of rebranding” jOuRnaLIsT
arstechnica I’m sure that will go well and not be stupid at all
arstechnica Yeah, we’re still going to call it twitter.