How Pal's Fast Food Cornered the Burger Market in East Tennessee

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The first time you drop by Pal's Sudden Service, you might miss the entrance.

Founded in the 1950s by Fred"Pal" Barger, Pal's fast food is regarded by its industry peers as one of the best-run burger chains in a country that's spoiled foroptions; so well-oiled a machine is Pal's, it even managed to snag the Malcolm Baldrige National Quality Award one year — it's an honor that typically goes to hospitals, educational institutions, even luxury hotels. It was the first time the award went to a fast food chain.

The drink menu contains a number of surprises — we'll start with the fact that you can get a Dr. Enuf. Never heard of it? Again, this is a brand that never traveled far from its East Tennessee home; the classic, lemon-lime soda with added vitamins and nutrients is bottled locally in Johnson City. Mello Yello and Mr. Pibb are also offered, along with the less obscure Coke brands.

 

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