Drake and The Weeknd’s latest collaboration is finally here, but sadly it’s not the two artists performing on the song.
The track by the two musicians, titled “Heart on My Sleeve”, has spread across TikTok like wildfire. However,has broken the news that the song isn’t real and was, in fact, “created with nothing but the use of AI programming.” The artificially generated track begins with a simulation of Drake’s voice before transitioning into a chorus sung by an AI version of The Weeknd.“Heart on My Sleeve” is so popular that the track has accumulated 250,000+ streams on Spotify as of Monday, April 17.
As the song quickly spiked in popularity, many online users began to speculate about the origin of the music. AppSumo’s Mitchell Cohen took to Twitter to voice his thoughts on what he believes is a “genius marketing stunt.” Cohen discovered that the song was created by a TikTok account named @ghostwriter977.Not by Drake, but by a SaaS startup.