She says: “Our clients view our services as an investment, not an expense, a philosophy we see now more than ever, as dating disappointment and app fatigue become more common. We are seeing trends toward more premium services, benefits that are typically included with a luxury matchmaking service, as more people realize the value of working with experts to preserve their time and privacy as they search for their true love.
Another challenge was marketing the new site. With a widely dispersed rural audience, they hit the road to get their message out at the grassroots level. Reeves says: “We bought a second-hand motorhome, dressed it up to look like a country cottage with a thatched roof, and set off on a nine-week tour of the U.K., which we dubbed our Muddy Marathon, organizing events in pubs and visiting lots of farm diversification projects.
Clients have a dedicated matchmaker to guide them through every step of their dating journey, which means they aren’t left navigating a search for love alone. Hand-selected introductions are made using a unique blend of personality profiling, experience, and intuition.