Netflix doubles down on South Korean content with $2.5 billion investment

In 2016, the global streaming service, Netflix, announced its presence in Africa’s most populous country with streaming on the platform of ‘Fifty’, an Ebony Life Studios film directed by the

late Biyi Bandele. Four years after, in 2020, Netflix Naija was born as the company acquired the rights to Genevieve Nnaji’s 2018 film, ‘Lionheart’, and began their own commissioned projects.

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