She suggested that the partnership appeared"like it was jumping on a trend versus making it perhaps something a little bit more meaningful," adding that regardless of which community the brand was attempting to appeal to,"it always comes back to: is it authentic? And is it credible?"
However, she said the beer—owned by parent company Anheuser-Busch, which also owns Budweiser and Busch—had an identity that was associated"more with the Clydesdales, Americana, Superbowl commercials, rather than social justice." That brand identity was something that the 161-year-old St. Louis, Missouri-based brewery had utilized when reacting to the controversy. On April 14 Budweiserfrom around the U.S. and featuring one of the company's Clydesdale horses.
Perhaps another such example of a"knee-jerk" reaction from Anheuser-Busch was the news this week that, after it was revealed that Bud Light's vice president for marketing had stepped back from their role.