Bullish, a technology company that operates institutionally-focused digital asset platform trading platform Bullish exchange, has partnered with crypto liquidity provider B2C2.
The partnership aims to provide trading liquidity to crypto institutions. It is not known how much of B2C2’s trading volume is committed to trading via Bullish.by Japanese financial giant SBI Financial Services in what was seen at the time as the first major financial firm to own a crypto desk. “We take great pride in adding B2C2 to our growing roster of institutional customers,” Bullish CEO Tom Farley said in a statement.
“This partnership seamlessly aligns the business objectives of both organizations by allowing Bullish’s unique liquidity to be delivered to B2C2’s large breadth of clients through fast execution, reliable trades, and transparent pricing,” he added. Bullish itself has struggled to gain a foothold in the market, and has only logged around $200 billion in trading volume — roughly the