Shake Shack leans into veggie burgers and vegan shakes as vegan market grows

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The veggie burger — made with mushrooms, sweet potatoes, carrots, farro, and quinoa and topped with American cheese, onions, pickles, and ShackSauce — will retail for $8.29.

) "Shroom burger" is getting another veggie companion on the permanent menu, the "Veggie Shack."

The burger is one of three new vegan and vegetarian items that will be added to the permanent Shake Shack menu in the United States. The roadside burger chain is adding this and other items to its menu in an effort to tap into the vegan fast-food market as it builds momentum. According to , the market is currently valued at nearly $19 billion, with expectations to reach nearly $28 billion by 2033. From 2023 to 2033, the market is expected to grow by 4.5% each year., which will retail for $6.39, and a non-dairy frozen custard, also made with NotMilk, which retails for $4.29.

The veggie burger can be ordered on the app starting May 2 and will join the menu on May 5. Both the shake and frozen custard will be available beginning May 2.Other fast food giants have tapped into the vegan and vegetarian space including McDonald's (

 

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