Did you miss last night's Business Club networking event? Get out your notebook – here are some valuable insights every entrepreneur should know.
The main event, of course, was our expert-led panel with three successful SME owners – Charlene Flanagan, co-founder of Ella & Jo; Alison Banton, CEO and fragrance designer at Brooke and Shoals; and Loretta Dignam, founder and CEO of The Menopause Hub.
Charlene still prioritises replying to customers who message her on Instagram. If they say they like something, Charlene always asks three or four follow-up questions because she wants to know specifics. It’s the best way of getting to know your customers and what they’re really looking for.“When I founded The Menopause Hub six years ago, I wanted every woman in Ireland to know what the menopause was. I couldn’t have imagined what would happen over the next few years.
Alison has purposely positioned her brand as mid-range, “it’s not cheap but it’s also not very expensive”, which has helped her break into the gifting market. When bringing her brand abroad, she focused on entry into the American market, through Irish-American shops. She even developed new candles to appeal to that market – one called the. These candles were created for people who miss Ireland but may not necessarily have the funds to come visit.
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