. At an investors’ conference Thursday, Adidas CEO Bjørn Gulden said that the apparel company is going to “sell parts of this inventory and donate money to the organizations that are helping us and that was also hurt by Kanye’s statements.” Adidas had previously said it expects to lose $1.3 billion in revenue this year because it’s unable to sell the designer’s Yeezy clothing and shoes.
Adidas\n \n ended its almost decade-long partnership in October 2022 after Ye wore a “White Lives Matter” T-shirt in public. The Anti-Defamation League categorizes the phrase as a hate slogan used by White supremacist groups, including the Ku Klux Klan. Days later, Ye said “I can say antisemitic s*** and Adidas\n \n cannot drop me” during a podcast taping. The partnership was a financial success for Adidas, so much so that it’s still financially hurting from its termination.