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‘Benefits outweigh the harm’: Worried about their livelihood, small business owners push back on potential TikTok ban

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'TikTok has become a scapegoat ... Bytedance is not the first, nor will it be the last, company that misuses our personal data,' said one small business owner.

"That video showed me what product I should be focusing more on and what my customers really like," she added.

"When I created my TikTok page, my very first video reached thousands of views whereas on other social media apps, it would only be under 200 views." She said each time a TikTok video gains over 50,000 views, her business sees a "30% to 50% influx in traffic" on the company's website and followers on other social media platforms.

 

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