The determination of Gen Z to shut down social conventions and tear down boundaries has drawn prominence. They have modernised the idea of beauty by eschewing restrictive criteria based on circumference and Eurocentric ideals.
Although “cancel culture” has moral ramifications, Gen Z’s goal of inclusivity has resulted in a more diverse selection of models on catwalks and cosmetic options. The beauty industry has also been impacted by Gen Z’s ardent support for social and environmental causes. They give preference to companies that share their ideals of openness, sustainability, and moral conduct, which forces the makers of cosmetics to reassess their product lines, packaging, and environmental impact.
Here are some real-life examples which highlight the impact of Gen Z in Malaysia, promoting inclusivity, diversity, sustainability, and self-acceptance within the beauty industry:The Malaysian grassroots effort called ‘True Complexion’ is devoted to those who deal with diversity in their daily lives. The project exhibits images of individuals with disabilities, illnesses, mental health difficulties, and body image problems.