Quitting corporate for the farm life: Business is blooming at this ‘bukidscape’

, and more. All these are in line with Caballes’ eagerness to give back to the community by way of agricultural advancement, knowledge exchange, skillset building, and hands-on training.

No doubt his career at the office was rewarding but as is usually the case with high-stress nine-to-fives, it came with life-bending pressure. About two years prior to moving back to his hometown in Majayjay, Laguna, Caballes and his wife decided it was time to map out their early retirement. They had a good run with the corporate scene but a change of pace was essential to the life they envisioned for themselves long-term.

“In a company, it’s never-ending growth and it is financially rewarding, but there are times when the spirit suffers. The health suffers. The mind suffers,” Caballes says as he recounts the peak of his corporate career. When he was not in his office in Quezon City, Caballes would visit different farms across the Philippines promoting his company’s seeds. The industry, while cutthroat, provided the best experience and background for envisioning and eventually establishing Bukid Amaya.

“There’s no secret in farming. Everything can be learned. Everything can be taught. Some people would like to keep certain knowledge, systems, and tools to themselves but it’s not right. In order for the industry to grow and thrive, you have to share,” says Caballes, who is also a Go Negosyo mentor. “At the moment, one of the missions of Bukid Amara is to help however we can to contribute to the modernization of agriculture through capability building. That’s why we’re aspiring to be one of the leading learning sites for precision farming or smart agriculture, where we employ modern technology, data analytics, AI, and the Internet of Things into farming,” Caballes explains.

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