App tracking, a lucrative business misunderstood by many phone users

  • 📰 staronline
  • ⏱ Reading Time:
  • 34 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 17%
  • Publisher: 75%

Deutschland Nachrichten Nachrichten

Deutschland Neuesten Nachrichten,Deutschland Schlagzeilen

Over half the people surveyed said they had privacy or security worries, or both, when it came to allowing app tracking.

According to new research, people commonly think such tracking is needed for an app to work effectively. However the real aim is to gather information on the phone user for targeted advertisements to appear on-screen.

A quarter of respondents mistakenly believed the tracking is needed to allow the location of the device to be shared with a vendor, making it therefore necessary for conveniences such as app-based food delivery or collection services. "Some of the confusion is likely to be due to lack of clarity in wording chosen by companies in the tracking prompts, which are easy to misinterpret," said Hannah Hutton of the University of Bath’s School of Management.

Opting out stops the company from tracing the phone users’ apps and websites, preventing the appearance in apps of targeted advertising or the sharing of information with so-called data brokers.

 

Vielen Dank für Ihren Kommentar.Ihr Kommentar wird nach Prüfung veröffentlicht.
Wir haben diese Nachrichten zusammengefasst, damit Sie sie schnell lesen können. Wenn Sie sich für die Nachrichten interessieren, können Sie den vollständigen Text hier lesen. Weiterlesen:

 /  🏆 4. in DE

Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen

Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.

Tech stocks emerge top gainers as Bursa snaps losing streakKUALA LUMPUR: The FBM KLCI rebounded today, snapping a four-day losing streak buoyed by bargain hunting for selected heavyweights.
Herkunft: staronline - 🏆 4. / 75 Weiterlesen »