Market Drayton florists turn to steampunk and goth goods to beat rising costs

The Midnight Realm Shop Shropshire St Market Drayton. Owner Philip Payne

Entitled The Midnight Realm, the shop sells all things steampunk and alternative, gothic and cottagecore – from crystals to incense and candelabras to tarot cards.Mr Payne said the rising costs of running a business, as well as the decline in footfall since the Covid lockdown from the sale of house plants, has led to the decision.

"We wanted to do something which brings in a different demographic but isn't something as dependent on volatile flower prices. The pair had previously been selling 'bits and bobs' in the florist, but kept getting asked for more, so when the opportunity arose they decided to go for it."We are loving it, we are really loving it. It's been great fun and since Saturday we have probably made more from this room in two days than we did within three months with the house plants," Mr Payne added.

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