How this Canadian tech company applies AI to sports analytics - BNN Bloomberg

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The founder of Sportlogiq, a Canadian company bringing AI to athletics, said sentiment surrounding AI has shot up over the past several months – and his business is seizing the moment with a renewed focus on growth.

Sportlogiq leverages AI and data collection for insights into sports. The Montreal-based company provides analytics and other insights to professional sports teams has attracted investment from prominent businessman and ‘Shark Tank’ personality Mark Cuban.

“We saw huge hype in AI very early on when machine learning started getting great processing and became accessible,” Buntin said. “For us, we've just been deadly focused on profitability, on scaling, [and] building valuable products for our customers,” he said. “Once you've got all that data, using game models and machine learning, and even in some cases natural language models, to then translate that and turn it into useful information that people who don't build AI can actually engage with, that’s where the critical piece has been,” Buntin said.

 

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