The boom in artificial intelligence is leaving few industries untouched, and don't be surprised if the latest innovations alter how you book your future vacations. Wall Street's just begun to scratch the surface of AI, but companies across a host of industries are already commenting on some of the use cases, or how they currently use these tools to enhance their businesses.
mountain Expedia shares in 2023 Who best capitalizes on AI in the future may depend heavily on financing, JMP's Jones said. He noted that Booking Holdings ' higher margins could mean more investment opportunities, but it's too early to call the travel winners. In the future, he views AI as a tool that can assist with rebooking and cancellations, and potentially automate those tasks to require fewer employees. This would allow lower costs and improve profitability.
mountain Shares in 2023 But "the creation of a new layer of search, namely chat-based AI, above the current top-of-the-funnel, traditional search engines, will create fragmentation and deflate the cost of buying traffic," that should benefit companies like Booking and Expedia, but also pose risks to Google, Redburn's Brignall wrote.