Children between the ages of six and 16 create products or services – develop a brand, build a marketing strategy, and then open for customers at the one-day marketplace."[They] develop confidence in themselves," said Shazia Awan-Qureshi, of Calgary Muslim Homeschoolers. "And [in] their ability to sell in a marketplace and to learn from that experience."
"I crocheted a hat and sold stuff," said entrepreneur Wadid Moura. "And then I also have plants, which I have a part-time job with my neighbour where she grows them, I sell them, we split 50-50 and then 20 per cent goes to saving a horse from slaughter." "It's not just like something [that's] easy to do," said entrepreneur Ibrahim Yassin. "But if you put in the hard work, you can do it."