Any cat owner would be hard-pressed to tell you which is worse: the smell of plain old cat excrement or the smell of cat excrement plus whatever overpowering perfume that litter companies employ to attempt to cover it up.
Mississauga-based mineral technologies company Normerica Inc. manufactures various types of pet goods out of its factory in nearby Brantford, Ontario, including a handful of different white label cat litters. And while a fresh scent is often desirable, it isn't when it is overwhelmingly stinking up the whole neighbourhood, as it did after a substantial amount of Clean Burst was spilled at the plant in an accident that Normerica very unwisely tried to hide from authorities at the time.
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