Jacob McDaniel, left, Kanyon Fox and Jewelette Falls, photographed on Saturday, June 3, 2023, run the Uncommon vintage clothing store in Sugar House.The three young entrepreneurs behind Salt Lake City vintage clothing store Uncommon have each been reselling clothes since high school.
McDaniel also has a degree in visual communication and graphic design, making him the mind behind their logo, business cards and other marketing. Their new Sugar House location opened on June 3 at 2006 S. 900 East, with racks of vintage clothes mostly organized by color and the rarest tees displayed up on the walls. They sold about 300 items, and felt “such crazy love from the community,” they said via Instagram .
“It’s a very curated space of 25 of our closest friends, all in one building, all doing what they love, and we kind of supply a customer base to them,” McDaniel said. “If you can, in your mind, see what you want to do, the steps to get there are going to come to fruition so much quicker,” he continued.The Uncommon trio tries to share a minimum of two social media posts a day, Falls said.