Meet GoDigital, the happiness-obsessed company that wants to buy Vice Media

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GoDigital, a little-known conglomerate, wants to buy Vice Media and infuse the edgy media company with its culture of happiness.

now includes seven companies after it merged two of its companies, Latino-focused media companies Mitu and NGL Collective, co-founded by actor John Leguizamo. GoDigital employs about 1,300 people through its subsidiaries and generates annual revenue in the high hundreds of millions.

If another buyer makes a bid or offers to purchase part of the company but not the whole, an auction would be held on June 22. The next day a judge would confirm a potential acquisition during a court hearing.is also considering a bid, said a person familiar with the matter. A spokesperson for Revolt couldn't be reached for comment.

As CEO, Peterson said he tries to match his portfolio companies' employees with their own interests. "The Zone of Genius," a concept borrowed fromgood at doing, Peterson explained. He will preach that message to Vice's employees on Day One if GoDigital acquires the company, he said.

 

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