Twitter to focus on video, commerce in major business revamp: report

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Elon Musk’s Twitter is in early conversations with political and entertainment figures, payments services and news and media publishers, said a source familiar with the matter.

, according to an investor presentation by owner Elon Musk and new Chief Executive Linda Yaccarino that was reviewed by Reuters. on June 5, told Twitter investors on Thursday that the company is in early conversations with political and entertainment figures, payments services and news and media publishers, said a source familiar with the matter, who spoke on condition of anonymity to discuss a private investor call.

None of the major advertising holding companies are recommending that clients pause their ad spending on Twitter, and well-known brands including Warner Bros, Mondelez, McDonald’s and Walmart have resumed advertising on Twitter after initial pauses, according to a slide shown during the presentation.

After Musk acquired Twitter in October, many advertisers fled the platform, wary that their promotions could appear alongside inappropriate content after the company

 

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