Gwyneth Paltrow’s company GoopPike makes some satirical fun of the lifestyle brand started by the Oscar winner in her new BBC audio drama, "People Who Knew Me."
"#MeToo gave women an opportunity to escape some of the demands put on them. Now, in a way, people are voluntarily flocking back to being controlled but in a different guise, by these wellness claims. It’s politicized our food, politicized our exercise, and I think it’s really dangerous." Pike also told the outlet she was "emotionally drawn" to the story of "People Who Knew Me," about a woman who uses 9/11 to fake her own death and start a new life in California.