They must also consider what type of app they want to offer on the continuum from a highly scripted to a highly generative solution, given the different pros and cons accompanying each. Offering a more scripted solution may be safer but limit their retention and growth options, whereas offering a more generative solution is fraught with risk but is more engaging and flexible.
diving into their first generative AI venture, so that they can make informed decisions about what kind of company they want to be, scale fast, and maintain long-term defensibility.Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Digital Intelligence . Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.